Epson NEOP Campaign Footnotes

Video Asset	Claim	Sources	Calculations
Executive summary video	It could fund over 5,800 additional primary school teachers.	https://stats.oecd.org/Index.aspx?DataSetCode=EAG_TS_ACT	Calculated using OECD European country data of teachers annual salaries across 25 European countries. Possible cost saving achieved using Epson BIJ product / €36,833 (average salary of primary school teacher) = 5,799 (number of additional primary school teachers that could be funded
	It could fund 85 MRI scanners	https://www.healthcare.siemens.co.uk/magnetic-resonance-imaging/3t-mri-scanner/magnetom-prisma	Possible cost saving achieved using Epson BIJ product / €2,500,000 ( typical cost of a Magnetom Prisma MRI scanner) = 85 MRI scanners
	And it's reducing CO2 emissions in volumes equal to what 29 million trees can absorb in a year	https://www.ncsu.edu/project/treesofstrength/treefact.htm	Possible CO2 savings achieved using Epson BIJ product / 21.7724 kg (average volume of CO2 absorbed by a tree in a year) = 29,247,961 (number of trees needed to absorb the volume of CO2 that could be saved
	And it's reducing energy use, enough to power 1.2 million electronic cars every year	https://www.energuide.be/en/questions-answers/how-much-power-does-an-electric-car-use/212/	Average electric car uses 10kWh per 100km travelled. Assuming average 15000km travelled per year, per car = 1,500 kWh per car, per year. Total saving in kWh per year from printer switch = 1,815, 907, 687 kWh / 1500 kWh = 1.2 million cars powered per year
CO2 savings	Businesses across Europe could eliminate 636 million kg of CO2	Methodology verified by TÜV Rheinland, based on ‘Typical Energy Consumption’, defined under the Energy Star test procedure and presented in kWh per year. CO2 saving calculated as being proportional to energy saving, based on a per-territory average generation of kg CO2 per kWh electricity used. Models identified using IDC HCP tracker 2019Q2 (2015Q1 to 2018Q4 data), and 2018 installed-base in EU22 businesses reported by IDC (“Installed Base by Vertical, 2019Q2”).	Total Laser installed base = 32,514,766 Aggregated laser consumption based on total installed base (kWh / yr) = 2,359,899,721 (A) Epson energy consumption for total installed base (kWh/yr) = 543,992,034 (B) B - A = 1,815,907,687 kWh /yr (Potential energy saving in Kwh / yr (C)) Average KG of CO2 generated per kWh = 0.32 (D) D x C = 636,798,000 KG (Volume of CO2 that could be saved using an Epson product (E))
CO2 savings	in volumes equal to what 29 million trees can absorb in a year	https://www.ncsu.edu/project/treesofstrength/treefact.htm	Possible CO2 savings achieved using Epson BIJ product / 21.7724 kg (average volume of CO2 absorbed by a tree in a year) = 29,247,961 (number of trees needed to absorb the volume of CO2 that could be saved
Energy savings	Businesses across Europe could save 1.8 billion Kwh of energy	Methodology verified by TÜV Rheinland, based on ‘Typical Energy Consumption’, defined under the Energy Star test procedure and presented in kWh per year. Models identified using IDC HCP tracker 2019Q2 (2015Q1 to 2018Q4 data), and 2018 installed-base in EU22 businesses reported by IDC (“Installed Base by Vertical, 2019Q2”).	Total Laser installed base = 32,514,766 Aggregated laser consumption based on total installed base (kWh / yr) = 2,359,899,721 (A) Epson energy consumption for total installed base (kWh/yr) = 543,992,034 (B) B - A = 1,815,907,687 kWh /yr (Potential energy saving in Kwh / yr using Epson BIJ product (C))
	or save 213 million each year	Methodology verified by TÜV Rheinland, based on ‘Typical Energy Consumption’, defined under the Energy Star test procedure and presented in kWh per year. Models identified using IDC HCP tracker 2019Q2 (2015Q1 to 2018Q4 data), and 2018 installed-base in EU22 businesses reported by IDC (“Installed Base by Vertical, 2019Q2”).	Total Laser installed base = 32,514,766 Aggregated laser consumption based on total installed base (kWh / yr) = 2,359,899,721 (A) Epson energy consumption for total installed base (kWh/yr) = 543,992,034 (B) B - A = 1,815,907,687 kWh /yr (Potential energy saving in Kwh / yr (C)) C x €0.117 (typical energy cost per kWh) = €213,601,615 (Potential cost saving per year using Epson BIJ product (I))
	It could fund over 5,800 additional primary school teachers	https://stats.oecd.org/Index.aspx?DataSetCode=EAG_TS_ACT	Calculated using OECD European country data of teachers annual salaries across 25 European countries. Possible cost saving achieved using Epson BIJ product / €36,833 (average salary of primary school teacher) = 5,799 (number of additional primary school teachers that could be funded
	Or could fund 85 MRI scanners	https://www.healthcare.siemens.co.uk/magnetic-resonance-imaging/3t-mri-scanner/magnetom-prisma	Possible cost saving achieved using Epson BIJ product / €2,500,000 ( typical cost of a Magnetom Prisma MRI scanner) = 85 MRI scanners
Social Asset	Claim	Sources	Calculations
Cups of coffee	save 1.8 billion Kwh of energy a year	Methodology verified by TÜV Rheinland, based on ‘Typical Energy Consumption’, defined under the Energy Star test procedure and presented in kWh per year. Models identified using IDC HCP tracker 2019Q2 (2015Q1 to 2018Q4 data), and 2018 installed-base in EU22 businesses reported by IDC (“Installed Base by Vertical, 2019Q2”).	Total Laser installed base = 32,514,766 Aggregated laser consumption based on total installed base (kWh / yr) = 2,359,899,721 (A) Epson energy consumption for total installed base (kWh/yr) = 543,992,034 (B) B - A = 1,815,907,687 kWh /yr (Potential energy saving in Kwh / yr using Epson BIJ product (C))
	save 213 million each year	Methodology verified by TÜV Rheinland, based on ‘Typical Energy Consumption’, defined under the Energy Star test procedure and presented in kWh per year. Models identified using IDC HCP tracker 2019Q2 (2015Q1 to 2018Q4 data), and 2018 installed-base in EU22 businesses reported by IDC (“Installed Base by Vertical, 2019Q2”).	Total Laser installed base = 32,514,766 Aggregated laser consumption based on total installed base (kWh / yr) = 2,359,899,721 (A) Epson energy consumption for total installed base (kWh/yr) = 543,992,034 (B) B - A = 1,815,907,687 kWh /yr (Potential energy saving in Kwh / yr (C)) C x €0.117 (typical energy cost per kWh) = €213,601,615 (Potential cost saving per year using Epson BIJ product (I))
	Buying 60 million cups of coffee	The cost of coffee in 26 European countries - an average of €3.53 for a tall latte from Starbucks in 2019. https://www.finder.com/starbucks-index	Possible cost saving achieved using Epson BIJ product / 3.53 ( typical cost of a tall latte from Starbucks) = 60 millions cups of coffee
MRI scanners	save 1.8 billion Kwh of energy a year	Methodology verified by TÜV Rheinland, based on ‘Typical Energy Consumption’, defined under the Energy Star test procedure and presented in kWh per year. Models identified using IDC HCP tracker 2019Q2 (2015Q1 to 2018Q4 data), and 2018 installed-base in EU22 businesses reported by IDC (“Installed Base by Vertical, 2019Q2”).	Total Laser installed base = 32,514,766 Aggregated laser consumption based on total installed base (kWh / yr) = 2,359,899,721 (A) Epson energy consumption for total installed base (kWh/yr) = 543,992,034 (B) B - A = 1,815,907,687 kWh /yr (Potential energy saving in Kwh / yr using Epson BIJ product (C))
	save 213 million each year	Methodology verified by TÜV Rheinland, based on ‘Typical Energy Consumption’, defined under the Energy Star test procedure and presented in kWh per year. Models identified using IDC HCP tracker 2019Q2 (2015Q1 to 2018Q4 data), and 2018 installed-base in EU22 businesses reported by IDC (“Installed Base by Vertical, 2019Q2”).	Total Laser installed base = 32,514,766 Aggregated laser consumption based on total installed base (kWh / yr) = 2,359,899,721 (A) Epson energy consumption for total installed base (kWh/yr) = 543,992,034 (B) B - A = 1,815,907,687 kWh /yr (Potential energy saving in Kwh / yr (C)) C x €0.117 (typical energy cost per kWh) = €213,601,615 (Potential cost saving per year using Epson BIJ product (I))
	85 new state-of-the-art scanners	https://www.healthcare.siemens.co.uk/magnetic-resonance-imaging/3t-mri-scanner/magnetom-prisma	Possible cost saving achieved using Epson BIJ product / €2,500,000 ( typical cost of a Magnetom Prisma MRI scanner) = 85 MRI scanners
Teachers	save 1.8 billion Kwh of energy a year	Methodology verified by TÜV Rheinland, based on ‘Typical Energy Consumption’, defined under the Energy Star test procedure and presented in kWh per year. Models identified using IDC HCP tracker 2019Q2 (2015Q1 to 2018Q4 data), and 2018 installed-base in EU22 businesses reported by IDC (“Installed Base by Vertical, 2019Q2”).	Total Laser installed base = 32,514,766 Aggregated laser consumption based on total installed base (kWh / yr) = 2,359,899,721 (A) Epson energy consumption for total installed base (kWh/yr) = 543,992,034 (B) B - A = 1,815,907,687 kWh /yr (Potential energy saving in Kwh / yr using Epson BIJ product (C))
	save 213 million each year	Methodology verified by TÜV Rheinland, based on ‘Typical Energy Consumption’, defined under the Energy Star test procedure and presented in kWh per year. Models identified using IDC HCP tracker 2019Q2 (2015Q1 to 2018Q4 data), and 2018 installed-base in EU22 businesses reported by IDC (“Installed Base by Vertical, 2019Q2”).	Total Laser installed base = 32,514,766 Aggregated laser consumption based on total installed base (kWh / yr) = 2,359,899,721 (A) Epson energy consumption for total installed base (kWh/yr) = 543,992,034 (B) B - A = 1,815,907,687 kWh /yr (Potential energy saving in Kwh / yr (C)) C x €0.117 (typical energy cost per kWh) = €213,601,615 (Potential cost saving per year using Epson BIJ product (I))
	The equivalent of hiring over 5800 primary school teachers	https://stats.oecd.org/Index.aspx?DataSetCode=EAG_TS_ACT	Calculated using OECD European country data of teachers annual salaries across 25 European countries. Possible cost saving achieved using Epson BIJ product / €36,833 (average salary of primary school teacher) = 5,799 (number of additional primary school teachers that could be funded
Aeroplanes	The equivalent of what an aeroplane would emit flying around the world over 138 thousand times	A Boeing 737-400 at a cruising speed of 780 km per hour has the equivalent of 90 kg of CO2 per hour. https://www.carbonindependent.org/22.html	Total Laser installed base = 32,514,766 Aggregated laser consumption based on total installed base (kWh / yr) = 2,359,899,721 (A) Epson energy consumption for total installed base (kWh/yr) = 543,992,034 (B) B - A = 1,815,907,687 kWh /yr (Potential energy saving in Kwh / yr (C)) Average KG of CO2 generated per kWh = 0.32 (D) D x C = 636,798,000 KG (Volume of CO2 that could be saved using an Epson BIJ product (E))
Aeroplanes			Possible CO2 savings achieved using Epson BIJ product (636,798,000 kg of CO2 per year) / Total CO2 emission an Boeing 737-400 aeroplane emits per hour ( 90 kg) = 7,075,533 (B) B / Number of hours it takes to fly around the world with a Boeing 736-400 (51 hours) = 138,735 (flights around the world)

Footnotes for home office printing release

	Input data and notes	Maths
Power saving calculations	Epson product energy data, as quoted by Epson and referencing Energy Star Aggregated energy consumption identified by print speed segment Comparative laser printer models identified using IDC HCP tracker 2019Q2 (2015Q1 to 2018Q4 data), and 2018 installed-base in EU22 businesses reported by IDC (“Installed Base by Vertical, 2019Q2”) Laser products ‘Typical Energy Consumption’, defined under the Energy Star test procedure and presented in kWh per year Aggregated average laser printer energy consumption identified by print speed segments Methodology verified by TÜV Rheinland	Total Laser installed base = 10,175,851 Aggregated laser consumption based on total installed base (kWh / yr) = 405,158,303 (A) Epson energy consumption for total installed base (kWh/yr) = 93,946,670 (B) B - A = 311,211,633 kWh /yr (Potential energy saving in Kwh / yr (C)) Average household annual power consumption 4,565.7 kWh Total saving in kWh per year from printer switch 311,211,633 kWh / average household annual power consumption = 94,981 households could be powered for a year
CO2 saving calculations	Epson product energy data, as quoted by Epson and referencing Energy Star Aggregated energy consumption identified by print speed segment Comparative laser printer models identified using IDC HCP tracker 2019Q2 (2015Q1 to 2018Q4 data), and 2018 installed-base in EU22 businesses reported by IDC (“Installed Base by Vertical, 2019Q2”) Laser products ‘Typical Energy Consumption’, defined under the Energy Star test procedure and presented in kWh per year Aggregated average laser printer energy consumption identified by print speed segments Methodology verified by TÜV Rheinland CO2 data: Typical Kg of CO2 generated per KWh of energy used taken per country* from http://www.compareyourcountry.org/climate-policies and OECD data (for EU5 markets data taken from local ministries and environmental departments) Average annual CO2 absorption of trees taken from http://urbanforestrynetwork.org/benefits/air%20quality.html	Total Laser installed base = 10,175,851 Aggregated laser consumption based on total installed base (kWh / yr) = 405,158,303 (A) Epson energy consumption for total installed base (kWh/yr) = 93,946,670 (B) B - A = 311,211,633 kWh /yr (Potential energy saving in Kwh / yr (C)) Average KG of CO2 generated per kWh = 0.32 (D) D x C = 117,911 KG (Volume of CO2 that could be saved using an Epson product (E)) Equivalencies E / 21.7724 kg (average volume of CO2 absorbed by a tree in a year) = 5,415,610 (number of trees = number of trees needed to absorb the volume of CO2 that could be saved (F))
Cost saving calculations	Epson product energy data, as quoted by Epson and referencing Energy Star Aggregated energy consumption identified by print speed segment Comparative laser printer models identified using IDC HCP tracker 2019Q2 (2015Q1 to 2018Q4 data), and 2018 installed-base in EU22 businesses reported by IDC (“Installed Base by Vertical, 2019Q2”) Laser products ‘Typical Energy Consumption’, defined under the Energy Star test procedure and presented in kWh per year Aggregated average laser printer energy consumption identified by print speed segments Methodology verified by TÜV Rheinland Energy cost data: Non-household Energy costs taken for each country* from Eurosta Average annual household power consumption taken from Odyssee-mure.eu	Total Laser installed base = 10,175,851 Aggregated laser consumption based on total installed base (kWh / yr) = 405,158,303 (A) Epson energy consumption for total installed base (kWh/yr) = 93,946,670 (B) B - A = 311,211,633 kWh /yr (Potential energy saving in Kwh / yr (C) C x €0.12 (typical energy cost per kWh) = €38,126,796 (Potential cost saving per year (D)

Input data and notes

Maths

Power saving calculations

Epson product energy data, as quoted by Epson and referencing Energy Star
Aggregated energy consumption identified by print speed segment
Comparative laser printer models identified using IDC HCP tracker 2019Q2 (2015Q1 to 2018Q4 data), and 2018 installed-base in EU22 businesses reported by IDC (“Installed Base by Vertical, 2019Q2”)
Laser products ‘Typical Energy Consumption’, defined under the Energy Star test procedure and presented in kWh per year
Aggregated average laser printer energy consumption identified by print speed segments
Methodology verified by TÜV Rheinland

Total Laser installed base = 10,175,851
Aggregated laser consumption based on total installed base (kWh / yr) = 405,158,303 (A)
Epson energy consumption for total installed base (kWh/yr) = 93,946,670 (B)
B - A = 311,211,633 kWh /yr (Potential energy saving in Kwh / yr (C))
Average household annual power consumption 4,565.7 kWh
Total saving in kWh per year from printer switch 311,211,633 kWh / average household annual power consumption = 94,981 households could be powered for a year

CO2 saving calculations

Epson product energy data, as quoted by Epson and referencing Energy Star
Aggregated energy consumption identified by print speed segment
Comparative laser printer models identified using IDC HCP tracker 2019Q2 (2015Q1 to 2018Q4 data), and 2018 installed-base in EU22 businesses reported by IDC (“Installed Base by Vertical, 2019Q2”)
Laser products ‘Typical Energy Consumption’, defined under the Energy Star test procedure and presented in kWh per year
Aggregated average laser printer energy consumption identified by print speed segments Methodology verified by TÜV Rheinland

CO2 data:

Typical Kg of CO2 generated per KWh of energy used taken per country* from http://www.compareyourcountry.org/climate-policies and OECD data (for EU5 markets data taken from local ministries and environmental departments)
Average annual CO2 absorption of trees taken from http://urbanforestrynetwork.org/benefits/air%20quality.html

Total Laser installed base = 10,175,851
Aggregated laser consumption based on total installed base (kWh / yr) = 405,158,303 (A)
Epson energy consumption for total installed base (kWh/yr) = 93,946,670 (B)
B - A = 311,211,633 kWh /yr (Potential energy saving in Kwh / yr (C))
Average KG of CO2 generated per kWh = 0.32 (D)
D x C = 117,911 KG (Volume of CO2 that could be saved using an Epson product (E))

Equivalencies

E / 21.7724 kg (average volume of CO2 absorbed by a tree in a year) = 5,415,610 (number of trees = number of trees needed to absorb the volume of CO2 that could be saved (F))

Cost saving calculations

Epson product energy data, as quoted by Epson and referencing Energy Star
Aggregated energy consumption identified by print speed segment
Comparative laser printer models identified using IDC HCP tracker 2019Q2 (2015Q1 to 2018Q4 data), and 2018 installed-base in EU22 businesses reported by IDC (“Installed Base by Vertical, 2019Q2”)
Laser products ‘Typical Energy Consumption’, defined under the Energy Star test procedure and presented in kWh per year
Aggregated average laser printer energy consumption identified by print speed segments
Methodology verified by TÜV Rheinland

Energy cost data:

Non-household Energy costs taken for each country* from Eurosta
Average annual household power consumption taken from Odyssee-mure.eu

Total Laser installed base = 10,175,851
Aggregated laser consumption based on total installed base (kWh / yr) = 405,158,303 (A)
Epson energy consumption for total installed base (kWh/yr) = 93,946,670 (B)
B - A = 311,211,633 kWh /yr (Potential energy saving in Kwh / yr (C)
C x €0.12 (typical energy cost per kWh) = €38,126,796 (Potential cost saving per year (D)

*County list EU22 (Belgium, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Italy, Lithuania, Netherlands, Norway, Poland, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Turkey, United Kingdom)

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Epson NEOP Campaign Footnotes

Footnotes for home office printing release

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