Personal Data gathered through the Epson online Store

Edition 1.0

This statement gives information about your personal data held by Epson in connection with your use of the Epson online Store.

Epson holds (and will hold in the future)

  • Information that you choose to provide to Epson, through its Store pages, its websites or otherwise.

  • Information gathered from Epson’s own systems about purchases (including uncompleted purchases) made by you through the Store pages of its websites. This includes information gathered through cookies1 and other similar tools.

To make purchases from the Epson online store you are required to give a number of items of personal information. Fields which must be completed are marked as such. All other information fields are optional.

“Epson” (the ‘controller’ of the information) is :
c/o Epson (UK) Ltd.
London Road
Hemel Hempstead

The primary purpose for processing personal data about you
(‘Processing’ means anything Epson does with the information about you including gathering it, holding it, using it and disclosing it.)
The primary purpose for which Epson will process your personal data is the performance, and recording, of transactions (including uncompleted transactions) with you through the Epson Store website. This includes Secondary purposes are:

  • Storing your particulars, preferences and interests so that you can save time when making further use of our websites, to enable us to understand which parts of Epson’s website, and which products and services, most interest you and to tailor our offerings to you.

  • Analysing the use made of Epson’s websites by you and others

  • Monitoring and recording any forms of communication with you for quality assurance and compliance purposes and for dealing with any issues raised in these communications.

The legal basis for this primary purpose is that it is necessary for the performance of a contract with you. The basis for the secondary purpose is that it is necessary for the legitimate interests of Epson or companies within the Epson group in understanding its markets and customers.

If you choose to give information beyond that which Epson requires you to provide the basis for processing that information is your consent, as demonstrated by your voluntarily providing it. You have the right to withdraw that consent at any time. You can do this by writing to Epson at the address shown above, or at Contact Us.

As part of its processing, Epson will perform some automated profiling and decision-making based on the information it holds about you in order to make information presented to you more relevant to your interests.

If, in the future, Epson wishes to process your data for some other purpose it will first provide you with information about that other purpose.

Epson will hold your personal data for a period of 10 years.

Epson uses third parties to perform some processing activities on its behalf. Some or all of your personal data may be disclosed to them, but they are only permitted to use the disclosed data for the purposes for which Epson holds your data and in accordance with Epson’s directions.

As a “data subject” you have statutory rights to request from Epson access to and rectification or erasure of personal data or restriction of processing concerning yourself or to object to processing as well as the right to data portability and the right to lodge a complaint with a supervisory authority.

Epson’s European Data Protection Officer may be contacted by writing to “The EDPO, Epson Europe B.V. Azie Building, Atlas Arena, Hoogoorddreef 5, 1101BA Amsterdam Zuid, The Netherlands or, using E-mail:

If you are located in a country outside the EEA, your personal data will be transferred to that country.

¹ Cookies are data files that are placed on a device when it is used to visit a website. These cookies may be used for many purposes, including tracking user preferences and web pages visited while using the Service. You may disable cookies using your browser's preferences. However, some features of Epson’s websites may not function properly or may operate slowly if you disable the cookies. In addition, please be aware that if you choose to block cookies, some advertising preferences that are dependent on cookies may not be able to be respected.

In addition, analytics tools such as Google Inc.'s Google Analytics are used to collect and analyse usage history etc. These use First Party Cookies to record information about your access.

Please refer to Google Inc.'s privacy policy for the privacy policy of Google Analytics used by this service:

This statement is only about information held in connection with Epson’s online store. If Epson processes information about you in other records you will be notified separately about this.

Given in compliance with Article 13 of the EU General Data Protection Regulation.